Thursday, April 30, 2009

Scrapbook Trends Offering Digital Issues for $4.99

I just read this on a blog I followed called Scrapbook Updates that I thought I would share with all of you.

One of the biggest complaints about Scrapbook Trends is the cost of $14.95/issue. Northridge Media has just introduced a new way for readers to still enjoy Scrapbook Trends and the other beautiful Northridge publications (Cards, Simply Handmade, Bead Trends and their idea books) at a lower price by subscribing to digital versions for as little as $4.99/issue. There is also an option to subscribe to all of the Northridge publications and idea books for a $9.99/month subscription price.

Northridge is marketing the digital edition as environmentally friendly, and pointing out that it is printer-friendly for subscribers who like to archive their favorite ideas for later use. The issues also feature clickable navigation - readers can go directly to an article from the table of contents, or to an advertiser's website from an ad. It also features a keyword search that includes supply lists for finding all projects created with certain products, etc.

Scrapbook magazine subscribers have always been notoriously resistant to the concept of digital publications in the past. But the significant price discount on a magazine that they already enjoy but can't afford on a regular basis may be enough to overcome the built-in resistance to the digital format for some people.

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